BC Children’s Hospital
With a fresh new website come fresh new icons that feel on brand and welcoming for patients.
Role
Graphic Designer
Agency
Freelance
Client
BC Children’s Hospital
Date
April 2025
The BC Children’s hospital wanted their iconography to feel more like them. Inspired by their logo icon’s hand-drawn feel, I developed a playful style that was flexible and cute.
Learning Outcomes
While the icons aren’t a massive project, I included them on my portfolio site to show that even small details need to be considered. Every icon had at least three versions shown to client and occasionally there needed to be new ones drawn up. Certain subjects like rehab needed to represent what the BCCH considered most relevant to them and it took a few tries to land there. Of course, none of that time is wasted. In some cases, an icon was rejected for what it was initially pitched for but so well loved that they made a new category to keep it. This was the case with the emotional support teddy bear!