Coast Capital
The AFL wanted to remind the public of Danielle Smith’s broken promises and all the money she wasted along the way.
Role
Graphic Designer
Art Director
Agency
Edelman
Client
Coast Capital
Date
September 2018
The employee passport was a great way to have staff participate in company values without it feeling like a chore. The stickers were awarded at the demonstration of the relevant value and
Learning Outcomes
This project was a huge undertaking for one person. I had no other creatives on the team to bounce ideas off of or help while I juggled all the other responsibilities I had as an in-house designer. It took a lot longer than I was hoping for and if I did it again I would ask for some temporary freelance help for things like newsletter updates, content creation, and other simple things that interrupted the process so we could get the characters ready sooner. There were some booklets and manuals that I had wanted to include the characters in but the deadlines didn’t match up. I feel like that was a missed opportunity that could have been avoided by more confident delegation skills on my part.